27 January 2021
We are delighted to announce that an artistic program and a new visual identity accompanies the name launch of Kunstinstituut Melly. Both come together in Melly TV.
Melly TV screens on January 27 at 8-9 pm (GMT+1)
With talk-shows, neighborhood guests, and commissioned art projects, Melly TV is presented in partnership with Open Rotterdam and developed with consulting partners Lilith Magazine and Brand New Guys.
How to watch?
- Online: Melly TV will be streamed on Kunstinstituut Melly’s social media channels and its website: kunstinstituutmelly.nl. It will also be streamed on: e-flux.com/video.
- Television: The Dutch network Open Rotterdam will locally broadcast Melly TV on channels 36 (Ziggo) and 1349 (KPN, XS4ALL, Telfort).
Today, in the first of three episodes, Melly TV features talk shows hosted by Hasna el Maroudi, with Kunstinistituut Melly's director Sofía Hernández Chong Cuy; Clara Balaguer and Cye Wong Loi Sing; Charl Landvreugd and Peggy Wijntuin; video work by Marianna Maruyama, as well as by Stijn Kemper and Yahaira Brito Morfe featuring Rotterdammers; a segment with Aqueena Wilson, and another with Ali Hussain, Yagmur Karahan, and Pim de Winkel, conducted by Emmelie Mijs and Veronika Babayan. It is conceived by Jessy Koeiman and Vivian Ziherl.
For its part, the new visual identity for Kunstinstituut Melly is the outcome of one of the institution’s collective learning projects. This annual edition of the project involved six graphic designers – Callum Dean, Wooseok Jang, Nina Schouten, Alexander Tanazefti, Emily Turner, and Yan Zhihan – and was especially developed in collaboration with Werkplaats Typografie (Arnhem) of ArtEZ University of the Arts and the design firm Wkshps (Berlin and New York).
The graphic designers have created a visual identity based on 'affective' typography, evoking the different emotions that art both expresses and triggers. And so have different emotions been part of the institution’s renaming process. Its renaming results from a multi-year, multi-faceted initiative aimed at achieving an institutional transformation. In three episodes, Melly TV both celebrates the institution's new name and reflects on this process in context.
"We have been working to make and evoke meaningful change,” says, with much joy, the director at Kunstinstituut Melly, which is the institution formerly known as Witte de With Center for Contemporary Art in Rotterdam. We hope you can catch one or all of these programs! We also hope to welcome you to our galleries soon.*
*Following national guidelines, the institution is currently closed as part of a lockdown to mitigate the pandemic.